Inside Paris Fashion Week With Isabel Bazzani
Paris Fashion Week: We caught up with Isabel Bazzani to get an insider’s scoop on the season's most unforgettable moments. From the runway shows to the exclusive private showroom appointments, Isabel shares what truly captivated her, a typical day as a Personal Shopper in Paris, and her go-to styling tips. Get ready for an behind-the-scenes look at the fashion whirlwind through her eyes, plus some insider details on the pieces she’s coveting this season.
Describe your typical day as a personal shopper during Paris Fashion Week:
It’s fashion’s version of a marathon — early starts, late finishes, and a schedule packed with fashion’s most coveted moments. The day starts off with a strong coffee and a race across town (always with a pre-booked taxi — Paris traffic is no joke). Mornings are usually devoted to runway shows, followed by private showroom appointments, tucked away in hidden corners of the city. If clients are in town, I always make time to see them or even curate shopping sessions. In the evenings there are often brand hosted dinners or other unique events, the kind of nights where inspiration flows as freely as the champagne! It’s a high-paced week, but endlessly inspiring.
What was your Paris Fashion Week 2025 highlight?
While the shows are always a highlight, this season I fell in love with the private showroom appointments that followed. There’s something so special about seeing the full collection up close — even the pieces that didn’t make it onto the runway. You can touch the fabrics, try them on, and really take in the designs. My favourites were Valentino, Schiaparelli, Prada, Thom Browne, and Alexander McQueen.
Any jewelry styling tips and trends you can share with us?
Layering is still trending, whether it’s gold chains paired with pearls, leather accents, or bold statement pieces, I always say: if it feels right, it usually is. I love the contrast of mixing shapes and styles, and playing with proportion to add interest and personality. A well-placed statement piece can completely elevate a look - diamonds by day are a forever favorite.
What was your favorite show or collection?
For ready-to-wear, Saint Laurent was the one that had me in awe. It channelled the Maison's early ’80s collection with bold shoulders, rich colours, and power dressing. But for shoes and accessories, Chanel really made us dream again - the unique shapes and detailing felt fresh and iconic all at once and made us excited for a whole new chapter the brand will have next season under new Creative Direction.
I can't survive PFW without...
A morning face mask, strong coffee, my taxi app, and a portable charger — always!
